L’Oréal Professionnel |Shampoo, Grey, White or Light Blonde Hair, Serie Expert Silver

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Over the years, our hair gradually turns grey due to a loss of pigment caused by our genes. The melanin-producing cells eventually stop, and when this happens the next hair to grow out of the follicle is white or grey. Once a certain follicle produces a white hair, it will never again produce a coloured hair because it no longer has the necessary colour-producing cells. So, what is purple shampoo? What are the before and after effects and how does it work? This tutorial will get you up to speed on everything you need to know about purple shampoo.

Some find their new grey hairs are thinner and more fragile instead, with less natural volume. The scalp can also become visible due to thinning. Fine hair is particularly prone to breakage and split ends. These different textures affect how to choose the right hair care for grey hair. Why use a silver toner on grey hair?

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Want to keep your professional, salon-fresh blonde looking perfectly clean and cool? Opt for a purple shampoo like our brightening L’Oréal Professionnel Blondifier Cool Purple Shampoo. E nriched in Polyphenol present in the açai berry extract, this light purple coloured shampoo helps to neutralise yellow tones while enhancing hair shine. Silver toner for brown hair? Why not. You could use a silver toner on brown hair to remove any yellow tones, or to refresh the cool tones (for example on ash brown or cool cocoa shades). Dark silver hair toner should be used on dark shades, not light blondes . When it comes to conditioner, your best option is a lightweight treatment that supports your shampoo to prevent any yellow undertones from developing, while also caring for your hair. Naturally grey hair can often be weaker and more brittle, so a silver conditioner with hair-strengthening ceramides can really help support the fibres. Ask your hairdresser about our latest colour service, inclusive of grey/white hair to enhance your natural colour, as well as add luminous and pearly effects. Explore French Balayage Pearls today!

Cool undertones are what make grey and silver hair so stunning. However, a common concern for silver-haired men and women is brassiness, where warmer tones can develop over time, turning hair a brassy shade of orange/yellow. Why is this? There are several possible reasons: Also known as a purple shampoo, silver shampoos like L’Oréal Professionnel Série Expert Silver Shampoo,contain a deep purple pigment that act as an anti-yellowing agent to counteract hair brassiness. This neutralises strong yellow tones in artificially blonde, grey or silver hair, helping you maintain a beautiful cool colour. In addition conditioning helps to nourish and protect the hair fibre. Using one regularly can help to keep hair colour vibrant and salon-fresh. Silver shampoo is also perfect for natural grey hair which can develop a yellow tinge from exposure to elements such as wind, rain and pollution. The shampoo can help correct this brassy colour, as well as strengthen hair fibres. Always do an an allergy alert test 48 hours before use. For instructions on how to do this please refer to the instruction leaflet.

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Home hair colour specialist Bleach London has been keeping the heads of fashionable young things colourful for a decade – and this vegan and cruelty-free silver shampoo deposits cool violet pigments onto bleached, toned hair to keep dyed silver colour shining at its brightest. Suitable for anything from hip slate-grey granny hair to ash or platinum blonde, this toning shampoo is formulated with wheat protein, castor oil and vitamin B5 to moisturise bleached hair and keep it silky and soft. Follow with the Silver Conditioner in the same range for an extra toning and a conditioning boost.